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November 12, 2009

Baby Einstein Refunds


Whenever I think I'm doing a decent job of raising my kids, something happens to convince me that I am, in fact, profoundly inept at the job.

Most recently it was the news that the Baby Einstein company is offering refunds to anyone who bought its DVDs in the last five years. Here's why: Turns out the show doesn't actually make kids any smarter.

I know. It's shocking. Next they'll tell us that Froot Loops are NOT actually part of a nutritious breakfast, and that sparing the rod does NOT in fact spoil the child. Where will the madness end?

The Einstein videos — and the Baby Beethovens, da Vincis, and Wordsworths that make up the whole lofty-tot series — have long been promoted as educational, said to stimulate babies' brains. But a child advocacy group called the claims untrue and threatened Disney with a class-action lawsuit, citing studies that prove such shows actually delay language development.

In other words, the more they see, the less they know. Which is sort of how I feel about my parenting skills.

Confession: I'm one of the lousy moms who strapped her infants into their no-escape high-chairs, pushed them in front of the television and popped in a Baby Mozart video. I did it with frequency and I did it with confidence, believing for no good reason that the images of low-budget puppets nodding to sonatas would spark synapses in my boys' burgeoning, Harvard-bound brains.

Because it was either that or my well-worn copy of The Rocky Horror Picture Show.


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